10 Steps to a Great Website

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Great websites are easier than ever these days. Gone are the days of specialized custom coded HTML websites. We prefer WordPress as a platform for both websites and blogs.

WordPress is a mature platform now with hundreds of templates, plugins, and add-ons available.

We rarely find a customer that needs more than WordPress!

10 Steps to a Great Website

  1. Get a solid domain name.
  2. Select reliable hosting. Do not cheap out.
  3. Download and Install WordPress.
  4. Buy a good WordPress template.
    • Responsive design is a big plus given the increase in  mobile visitor traffic.
    • Configurable to your needs.
  5. Implement some key WordPress plugins and join Google Analytics.
  6. Integrate visual components(pictures,video,graphics) into your design and all your pages.
  7. Integrate email capture on your site and follow-up with Email marketing.
  8. Use social media often to promote your posts and your brand.
  9. Make a new post or page at least weekly.
  10. Analyze your visitor traffic  weekly and adjust your content accordingly

1-5 are tasks you will perform once or occasionally.

6-10 are ongoing efforts to hold on to your audience and help your website grow.

We didn’t put purchase traffic on this list , but you certainly can depending on your product set.