Great websites are easier than ever these days. Gone are the days of specialized custom coded HTML websites. We prefer WordPress as a platform for both websites and blogs.
WordPress is a mature platform now with hundreds of templates, plugins, and add-ons available.
We rarely find a customer that needs more than WordPress!
10 Steps to a Great Website
- Get a solid domain name.
- Select reliable hosting. Do not cheap out.
- Download and Install WordPress.
- Buy a good WordPress template.
- Responsive design is a big plus given the increase in mobile visitor traffic.
- Configurable to your needs.
- Implement some key WordPress plugins and join Google Analytics.
- Integrate visual components(pictures,video,graphics) into your design and all your pages.
- Integrate email capture on your site and follow-up with Email marketing.
- Use social media often to promote your posts and your brand.
- Make a new post or page at least weekly.
- Analyze your visitor traffic weekly and adjust your content accordingly
1-5 are tasks you will perform once or occasionally.
6-10 are ongoing efforts to hold on to your audience and help your website grow.
We didn’t put purchase traffic on this list , but you certainly can depending on your product set.